Positioning broccoli

This is a link to the article about re-positioning broccoli. There are numerous other links found by searching “broccoli, New York Times”.


This article revolves around the story of a branding communications agency taking on “the broccoli account.” The relevance of course is that the principals involved all believe that traditional claims to health benefits will not make a difference; some other heuristic must come into play !

About Larry Hershfield
I have been developing innovative services and products for the public health community since 1975.

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