SocialWorks released by CDC

I wrote earlier about MessageWorks, the first of three new products developed by Atlanta CDC.

They have now released the second tool,  called SocialWorks, accessed directly or through the HealthCommWorks portal page.

At the heart of this tool is an intelligent algorithm, carefully developed by an expert panel. Taking the information you provide about your situation, resources, objectives and the like, the SocialWorks tool recommends which of 20+ plus social media might work best, and why.

There is also a supplement about evaluation metrics and analytics, with some sources, examples, and sample tracking spreadsheets.

I am keen to talk to colleagues to see how SocialWorks “thinking” aligned with, complemented, or challenged their own !

About Larry Hershfield
I have been developing innovative services and products for the public health community since 1975.

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