Norms, incentives, ego, …..

Take some traditional behavior changes theories, add emerging behavioural economics, shake into 9 ingredients, arrange them in a row with a catchy acronym, and what do you get? MINDSPACE  !!!

MINDSPACE: Influencing behaviour through public policy was published by the United Kingdom’s Institute for Government and the Cabinet Office on 2 March 2010.

About Larry Hershfield
I have been developing innovative services and products for the public health community since 1975.

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